The Industry Creator – Still Growing and Innovating Today
Our network is as strong as the franchisees we continue to bring into the fold, however, and the most important part of Valpak’s growth is with our franchise owners. One area of strong recruitment for the company is with military veterans. In 2012, we initiated a veteran’s incentive program to support returning U.S. military veterans seeking to start a Valpak franchise. By waiving start-up fees for qualified, honorably discharged veterans, we make it easier for them to start their franchise business and receive training at no direct cost. The savings amount can be up to $32,500.
In addition to offering these deep incentives, Valpak is a proud member of the International Franchise Association’s VetFran Program, committed to hiring and recruiting veterans and military spouses as team members and franchise owners. Thousands of service men and women are transitioning out of the military and need opportunities to succeed in the civilian economy. We strive to give them the financial incentives and training needed to do just that. Valpak has also been named to two prestigious lists recognizing franchises that go above and beyond in helping military servicemen and women achieve their goal of business ownership. The company earned a spot on the Best for Vets: Franchises list compiled by Military Times EDGE and has been selected for G.I. Jobs’ Military Friendly Franchises list.
For over 40 years, Valpak franchisees have taken the concept of “shared direct mail” for local advertisers and created their own businesses to achieve their own income, lifestyle, wealth and equity goals.
By targeting specific nearby neighborhoods and sharing the cost of the envelope’s postage cost, local businesses are able to efficiently and effectively advertise to prospective customers directly within their trading area.
Now with innovative & complementary digital advertising products, more than 170 franchisees provide Valpak’s proven direct marketing products to over 65,000 businesses in North America. Valpak mails more than 20 billion coupons reaching over 45 million select households every month in over 100 markets. In all, nearly 500 million blue envelopes will mail annually. In 1991, Valpak was acquired by Cox Enterprises, one of largest media companies in the U.S.
Valpak has continued to innovate and lead the industry by introducing unique direct mail product formats, advertising ROI tools, and digital advertising products. Today Valpak franchisees provide their advertising customers the ability to target traditional direct mail savings along with Internet, mobile and SMS/text advertising, plus a “Daily Deals” product. And with the recent acquisition of Savings.com, Valpak is well positioned for the future.