In an effort to meet the demands of the rapidly growing mobile workforce, Cartridge World, the leading global ink and toner retail franchise, developed a one-of-a-kind mobile application, PrintWorld™. The new application, which was the brainchild of new Global CEO Steve Weedon, was unveiled at the International Franchise Expo, June 16-18 in New York City. This announcement is the first of two large-scale developments for the company.
The application launch is the first step in a strategic program developed by Weedon that focuses on catering to the ever-increasing mobile workforce, which is projected to hit 105.4 million people by 2020. The next phase of the project will be to work directly with Samsung to place thousands of printers in free Wi-Fi areas across the U.S. and, in the future, the globe. Ideal partners for PrintWorld printer placement would be transportation hubs, retailers, shopping malls and academic institutions.
Through a partnership with global technology giant Samsung, Weedon contracted the development of the PrintWorld app, which not only gives consumers access to ‘print-on-the-go’ technology directly from their mobile devices, but will ultimately revolutionize the printing industry. PrintWorld features the convenience of full printer functionality for hard copy printing and scanning facilities for use by anyone with a smartphone, tablet or laptop that are away from their office or normal work base location.
“The global workforce is continuously evolving and thanks to the advancements in laptop, smartphone, tablet and Wi-Fi technology, mobile and remote workers are now more common than ever,” said Weedon. “To ensure the mobile workforce is able to perform at optimal levels, a lot depends on innovation in the development of mobile applications, which is what led to the concept and eventual creation of PrintWorld, the demand already exists and now the technology can support it.”
Local Cartridge World franchise stores will play an integral role in maintaining printers and supporting all PrintWorld mobile – print locations. This ensures that the Wi-Fi client is free from any responsibility to the printer and can enjoy the increased mobile worker customer traffic through his store. A new revenue stream for Cartridge World franchisees is created through the app value downloads from users. The program will also be extremely beneficial to PrintWorld clients as they stand to see improved consumer perception with added convenience of on-site printing and increased foot traffic, thus driving their sales and profits.
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